Bigg Boss season 4 all set to hit small screens on 3rd Oct

Sept 29 (FLS): After long days of waiting, the Viacom channel has finally revealed the launching date of the most awaited show ‘Bigg Boss’ season 4.The channel officially announced that the show will hit the small screens on 3rd October at 9 pm amidst big preparations.

The colors channel is expecting to bridge all gap of losing Khatron ke Khiladi hosted by Priyanka Chopra by launching one of the favourite reality show nationwide. The show is likely to put TV screen on fire as the host of the show is Hot Bollywood hunk Salman Khan who with his dialogue and wit is going to make the show very mesmerizing.

Well, the sponsors too are expecting the show to boom the channel as a result the show as attracted many big sponsors like L’Oreal Garnier Men Deodorant, General Motors, Suzuki motorcycles Suzuki sling shot, Bharti Axa Life Insurance, LG Infinia TV, Sony Cybershot, Spice Mobiles and Dixcy Scott Inner wear.

Viacom has also planned Unique marketing style for the promotion of the show to make it the biggest hit of the season. The director of marketing Rajesh Iyer informs that they have shot eight different promos for the show and one music video featuring Salman Khan.

He also told that promos mainly aim at creating curiosity in the people so that the interest for the show continues to be the same post launch. Colors has also planned the advertisement of the show on various spots like kids, movies, music and regional news channels for the promotion of the show, while their radio partners are Big FM and few other leading FM stations.

Not only this, the Bigg Boss ads will also be seen in Big Bazaar outlets. Well, with this promotion the show is really going to hit the bull’s eye.

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