SMS will remain more significant source of revenue and traffic mobile operation: Report

Even the inventor of SMS would not have anticipated the significance of SMS as latest survey has informed that mobile SMS traffic reached 5 trillion by the end of 2010 and expectedly, it would hit 8.7 trillion by a year by 2015.

As per report of the sources, the survey has been done by UK-based Information telecoms and Media. The report further informed that the total revenue collected on SMS was $105.5 (USD) billion and it would expectedly increase up to $136.9 billion in 2015.

The report said that SMS would remain a more significant source of revenues and traffic for mobile operators on a global basis until at least 2015. In a statement, Pamela Clark-Dickson, the author of the report and Senior Analyst, said that mobile operators were spending heavily on rollouts of LTE and other high speed mobile data networks, leaving relatively little in the budgets for messaging service.

Ms Pamela further added that however, SMS remained a core service for consumers and was accounted 80% of the data and messaging revenues in 2010. While describing the reasons that made SMS dominating she added that SMS would continue to be the most popular because of its universal access, interoperability across the devices, reliability and low cost.

It has been reported that SMS was not only used for deliver alerts or mobile marketing campaigns but it was also used for delivering appointment reminders, tickets, banking, payments and other loyalty programs.

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